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THE LATEST IN TOWN!

Flora- Ikat wrap dress
New
Out stock

Flora- Ikat wrap dress

PRODUCT TYPE: Dresses

HER STORY Flora comes in handweave ikat in one of your favorite silhouette! . With her wrap  neckline and her statement sleeves, she stands out, wear her with sass and she will be your favorite in the wardrobe! Ps. Crushing for lavender!  FINER...

Rs. 3,450.00
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PURPLE
MAYA- Summer Haven Tie up Midi
New
Out stock

MAYA- Summer Haven Tie up Midi

PRODUCT TYPE: Dresses

HER STORY Maya comes in a classic Ikat, handwoven by karigars in Bhagalpur, Bihar. Her front knot silhouette along with the side slit midi bottom urbanizes this ancestral weave.  FINER DETAILS Front knot bodice  Flair sleeves  Fully lined A-line skirt...

Rs. 3,300.00
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Yellow
Gigi- Watersplash Play Coordinate
New
Out stock

Gigi- Watersplash Play Coordinate

PRODUCT TYPE: Coordinate Set

HER STORY  Holding the reigns of 'SS23 Play', Gigi is our super favorite. Comes as set of 2, with a an oversized shirt and really comfy pair of shorts! Her print speaks volumes, she is care free, chic and most...

Rs. 3,350.00
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ORANGE
Zainab - Summer Day Shirt Dress
New
Out stock

Zainab - Summer Day Shirt Dress

PRODUCT TYPE: Dresses

HER STORY Zainab, crafted in hand woven ikat from the karigars of Bhagalpur, Bihar. She comes in a lovely wine, a flat mandarin collar with quarter sleeves. She is indie, she is playful and your best bet for summer day! ...

Rs. 2,980.00
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WINE
Greta- Tie up Ikat Midi
New
Out stock

Greta- Tie up Ikat Midi

PRODUCT TYPE: Dresses

HER STORYEasy breezy unforgettable Greta is perfect for a table for two followed by a walk in the moonlight. The freshness of the wine ikat and a relaxed tie up silhouette adorned with pockets will keep you wishing for summer...

Rs. 3,400.00
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WINE
Sara- Lavender Love Playsuit
New
Out stock

Sara- Lavender Love Playsuit

PRODUCT TYPE: Front Cutout Ikat Playsuit

HER STORY  Sara, made in a scrumptious lavender ikat and a saucy silhouette is our fav holiday wear! With a peekaboo stomach cutout and a back that turns heads, she is asking to be a part of your holiday wardrobe!...

Rs. 3,100.00
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On top of our radar in 2023 : Gold-plated brass jewels

On top of our radar in 2023 : Gold-plated brass jewels

You don’t have to be a big jewelry person to know how adding even a pair of gold hoops can make your whole look come together. Jewellery helps your outfits reach their maximum potential. Whether you a

January 25, 2023

Posted by ALTER EGO

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Fashion Trends of 2021 to Follow Right Now!

Fashion Trends of 2021 to Follow Right Now!

As you get some respite from the scorching heat and the craving to escape the humdrum of life grapples you, your instincts tell you that it’s time to refresh your wardrobe.  Whether you are planning s

August 17, 2021

Posted by NARENDRA SONI

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We Are Crushing Over Organza. Here’s Why You Should Too!

We Are Crushing Over Organza. Here’s Why You Should Too!

The tale of dreamy organza fabric is a glorious one. One of the prettiest and luxurious dress fabrics, it was lavishly used during the victorian era. It is believed to have traveled to Europe from Ch

August 09, 2021

Posted by NARENDRA SONI

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The all-white Trend will make you look super chic this summer!

The all-white Trend will make you look super chic this summer!

This summer, jump into an-all white trend to look effortlessly chic … errr.. well, only if you can avoid coffee and kids!  The best part about an all-white outfit is that even if you don't spend a lot

July 26, 2021

Posted by NARENDRA SONI

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Rainy Season Fashion Trends To Know

Rainy Season Fashion Trends To Know

Monsoon is finally here. Ahh, finally some relief from the scorching hot summer days! We are always excited for the season of rain because it brings with it something more than that sweet earthy smell

July 26, 2021

Posted by NARENDRA SONI

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EXCLUSIVE! 8 Incredible Rakhi Gift Ideas for Your Sister

EXCLUSIVE! 8 Incredible Rakhi Gift Ideas for Your Sister

What should I gift to my sister this Rakhi? If this is the question that is worrying you day and night as the festival of Rakshabandhan approaches, we feel you, man. But, know that you are not alone i

July 22, 2021

Posted by NARENDRA SONI

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Summer Dresses Blowing Up On Instagram

Summer Dresses Blowing Up On Instagram

Whether you’re frolicking at the beach or heading out to simply run errands, each summer brings a new set of influencer-approved pieces that can make a statement wherever you go. Unquestionably, Inst

July 08, 2021

Posted by NARENDRA SONI

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Quick Guide To Look Fab This Monsoon!

Quick Guide To Look Fab This Monsoon!

The smell of wet mud, hot chai and pakodas and everything green and fresh, isn't monsoon the most beautiful of all the seasons? Nonetheless, it is also a season of fashion mishaps that could occur if

June 29, 2021

Posted by NARENDRA SONI

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7 Fabrics You Can Look For During Rainy Season

7 Fabrics You Can Look For During Rainy Season

There's something about the earthy scent of the mud in the rain when everything around you is so green and fresh. But what could really be a buzz killer is getting drenched by the passing cars or bei

June 24, 2021

Posted by NARENDRA SONI

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What Does Your Zodiac Sign Say About Your Style

What Does Your Zodiac Sign Say About Your Style

Do you believe in stars charting the path in your life? Or you're one of those who silently follow horoscopes and never publicly admit it! ;) It’s believed that the zodiac signs we are born under have

June 10, 2021

Posted by NARENDRA SONI

Read More
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