A company started over beer by two fashion enthusiasts who really did not think this through!
By the grace of all breweries across the world, it worked out! We believe in a few things and one of them
is called being crazy. No, we do not belong to the herd of corporate snobs; we are just a brother-sister
combo who loves the idea of partying, dressing up and having a blast!
We look at a piece of clothing and ask, “Would I wear this?” and if the answer is yes, then its up for
sale. The motto is: If we can wear it, you can wear it!
Alter Ego deals with everything that’s crazy, or on that thin line that borders between crazy-chic. We
love trends- they allow you to experiment and never let your cupboard look the same for more than over
two weeks. So, we follow them viciously! Every day is a day to dress up, to look your best and nothing
spells happiness like a wardrobe makeover!
You ought to have the same grin on your face when buying an Alter Ego product as we do when
selling one! 
