Our Story

For 10 years now, Alter ego has always been more than fashion and thread, we resonate with constant change in human outlook. At Alter ego, we see that it is human to be different every single day, and we empower to accept those differences and embody them as a part of ourselves.

We believe that clothes should work for you and your unique style. Real-life requires versatile clothing for your perfect and not-so-perfect moments, thus we focus on making clothes for varied humans and their varied moods.

Designed and made in India because we care about who makes our clothes just as much as who we make them for.